Festival Levels of Support

LEVELS OF SUPPORT

Artists or groups are encouraged to apply to USAAF within one of the following three levels of support: Member Event, Showcase Event, and Focus Event. Featured Events and the annual visual arts exhibition are proactively selected through internal APICC processes.

Member Event:

For artists, groups, or organizations who need promotional assistance. Those accepted in this category will receive:

  • Your event will be featured in the USAAF print calendar (sent to over 7,500 people in the Bay Area) and online calendar.
  • Receive APICC publicity support in the form of email marketing, press releases, event announcement posts, and social media marketing.
  • APICC’s website will include a special section showcasing the artist or group and their work, featuring links back to the artist or group’s website.
  • Access to professional development workshops in the following categories: Budget/Budget Tracking, Integrated Marketing, Taxes for Artists, Grant Writing, and Bio/Statement Writing.
  • Access to artist networking opportunities and special APICC festival previews.

Please Note: Participants in this category may present anywhere in the greater San Francisco Bay Area. Participants in this level must have presented their work in APICC’s festival in the past and agree pay the annual Association Fees.

Showcase Event: 

An evening length event centering the work of the lead artist(s), and showcasing 2-4 artists curated within the theme/concept of the lead artists’ vision. Lead artist(s) will serve as the producer of the event and receive production assistance from APICC. Example events:

  • Concert headlined by lead artist, and featuring short sets by 2 other local bands.
  • Literary salon celebrating the book release of a lead artist, with readings by 4 other writers.
  • Exhibition featuring a series of 12 new photographs by a lead artist collaborative, and featuring 2 - 4 pieces by 2 visual artists curated within the theme of the lead artist's work.
  • Film screening of a new short documentary by the lead artist, with 3 additional film shorts curated within the theme of the lead artist’s work.
  • A 30-minute preview of a new solo dance piece by a choreography duo, with a panel discussion featuring 3 choreographers.

Those accepted in this category will receive:

  • Up to $3000 in artists fees (Up to $1000 for producing artist, and up to $500 for each showcase artist)
  • Up to $850 in venue rental fees and assistance with booking one of the San Francisco Cultural Centers (SOMArts Cultural Center, African American Art & Culture Complex, Mission Cultural Center for Latino Arts, or Bayview Opera House) as chosen with the Artistic Director.
  • Up to $500 for video/photo documentation of proposed event/program.
  • Up to $500 for event technical staff such as lighting technician or stage manager.
  • Your event will be featured in the USAAF print calendar (sent to over 7,500 people in the Bay Area) and online calendar.
  • Receive APICC publicity support in the form of email marketing, press releases, event announcement posts, and social media marketing.
  • APICC’s website will include a special section showcasing the artist or group and their work, featuring links back to the artist or group’s website.
  • APICC will run box office for your ticketed event: online presale tickets and day-of-event box office. The artist/group will receive 90% of box office income.
  • Access to professional development workshops in the following categories: Budget/Budget Tracking, Integrated Marketing, Taxes for Artists, Grant Writing, and Bio/Statement Writing.
  • Up to 4 hours one-on-one technical assistance consultation with Artistic Director.
  • Access to artist networking opportunities and special APICC festival previews.

Please Note: Participants in this category must present their event at an official San Francisco Cultural Center. Participants must plan to do a call for artists, performers, etc. in January. APICC will assist with booking the venue and the call for artists.

Focus Event: 

Artists, groups, and organizations who want to produce an evening length event with: multiple artists supporting a lead artistic vision; a group/collective creating collaborative work; two or three artists coming together to create a split show. Example events:

  • A collective of writers hosting a literary salon featuring their work.
  • A choreographer presenting a new piece featuring a 4 person ensemble.
  • Three comedians splitting an evening length show.
  • A visual arts collective creating a full gallery show of their collaborative work.

Those accepted in this category will receive:

  • Up to $1500 in artists fees.
  • Up to $850 in venue rental fees.
  • Up to $500 for video/photo documentation of proposed event/program.
  • Up to $500 for event technical staff such as lighting technician or stage manager.
  • Your event will be featured in the USAAF print calendar (sent to over 7,500 people in the Bay Area) and online calendar.
  • Receive APICC publicity support in the form of email marketing, press releases, event announcement posts, and social media marketing.
  • APICC’s website will include a special section showcasing the artist or group and their work, featuring links back to the artist or group’s website.
  • APICC will run box office for your ticketed event: online presale tickets and day-of-event box office. The artist/group will receive 75% of box office income.
  • Access to professional development workshops in the following categories: Budget/Budget Tracking, Integrated Marketing, Taxes for Artists, Grant Writing, and Bio/Statement Writing.
  • Up to 4 hours one-on-one technical assistance consultation with Artistic Director.
  • Access to artist networking opportunities and special APICC festival previews.

 

ELIGIBILITY

In order to be eligible to participate in USAAF:

  • Pacific Islander and/or Asian American artists must be centralized within the artistic creation process, and constitute a majority of participating artists.
  • Lead artist(s) must be based in the Bay Area (if outside Bay Area, contact Artistic Director Melanie Elvena to assess participation).
  • Lead artist(s) must be over 18, but artists participating in the program can be all ages.
  • Lead artist(s) must demonstrate the ability to produce their own event (i.e., including managing and executing all production, creative, technical, promotional, etc. responsibilities).
  • Events must occur in May through mid-June, 2018.
  • Agree to attend at least 3 of APICC’s professional development workshops in Budget/Budget Tracking, Integrated Marketing, Taxes for Artists, Grant Writing, and Bio/Statement Writing (but it is highly recommend that you attend all workshops).
  • Be able to meet all marketing and artistic deadlines.
  • Be a legal resident of the United States (if you are not a legal US resident, contact Artistic Director Melanie Elvena to assess participation).
  • Artists applying as a Member Event or Focus Event must have previously participated in USAAF as lead artist(s).
  • Agree to pay APICC’s annual Association Fees ($10 for Artists, $25 for Organizations).

 

USAAF DOES NOT FUND | Benefits and fundraisers. Events not open or accessible to the general public. Events occurring outside of the city and county of San Francisco.*

 

Workshops & Important Dates

Application workshops will be held for anyone interested in applying to USAAF 2018 and would like gain tips and tricks or ask questions about the process. 

Workshop I - Monday, November 13, 2017 @ 6-7pm, Bayanihan Community Center, San Francisco.

Workshop II - Wednesday, November 15, 2017 @ 6-7pm, Oakland Asian Cultural Center, Oakland.

Workshop III - Tuesday, November 21 @6-7p, Virtual.

Register for the Application Workshops online.

 Other important dates to keep in mind: 

  • Application Live – October 30, 2017
  • Application Workshops – November 13, 15, 21, 2017 (See Application Workshops below)
  • Application Deadline – November 27, 2017
  • Artists Notified – December 6, 2017
  • Contract & Association Fee Deadline – December 9, 2017
  • Mandatory Orientation – December 9, 2017 @ SOMArts Cultural Center, 2-3pm
  • Grant Writing Workshop – December 9, 2017 @ SOMArts Cultural Center, 3:15-4pm
  • Budget – January 8, 2018 @ 44 Montgomery, 6:30-7:30pm
  • Artist Bio & Statement – Jan 24, 2018 @ 44 Montgomery, 6:30-7:30pm
  • Marketing – February 7, 2018 @ 44 Montgomery, 6:30-7:30pm
  • Marketing Deadline – February 23, 2018
  • Tax Workshop – March 21, 2018 @ 44 Montgomery, 6:30-7:30pm
  • Showcase Previews – early April 2018 @ TBD
  • Featured Preview – March 24, 2018 @ ACT Costume Shop, 8pm
  • Festival Kickoff Event – May 3, 2018 @ SOMArts Cultural Center, 6-9pm
  • Final Report Deadline – June 15, 2017

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