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Hella Pinay

Hella Pinay is a queer-led media and events platform building bridges across creative subcultures within the Filipina/o/x community and beyond. Founded in New York in 2016 and now based in Oakland, CA, we aim to cultivate healing spaces of joy, self-expression and consent that center women, femmes, queer and TGNC folks.

Frustrated by the lack of representation in mainstream and traditional Filipino media, Hella Pinay was created as a platform for us to tell our own diverse, complex stories; a space to cover emerging creative culture and explore the many intersections of diasporic identity. Since then, we've launched Hella Pinay Magazine, the leading Filipinx print publication in North America; HellaPinay.com, our robust digital hub for all things Filipinx subculture, fashion, music, wellness, and identity; and Hella Pinay Radyo, a monthly listener-participation/music show on lowergrandradio.com that’s reached 6th on Mixcloud’s global Talk Chart. We’ve also thrown Filipinx-centered club events in NYC/Manila/the Bay, partnered with artists like Ruby Ibarra and Jocelyn Enriquez, connected with a super-engaged global community, built a team of contributors from Honolulu to Manila to Toronto, and been recognized by media outlets such as GMA Pinoy TV, The Filipino Channel and Cool Hunting.

We believe it's critically important to disrupt the traditional media landscape and create the reflections of ourselves that we want to see in the world. To see people who look like us represented in an empowering, beautiful way positively impacts not just ourselves, but also has intergenerational and cross-cultural effects. In the Tagalog language, being unapologetic is often referred to as being “bastos" – meaning vulgar or shameless – which in turn, is generally used as a put-down. We always try to reclaim that narrative by giving the Filipinx community, particularly women and gender non-conforming folks, a space to shine unapologetically. Visit https://www.hellapinay.com/


Support Hella Pinay

Since 2016, we've been doing it for the community and for the love –– and while that will always be at the heart of Hella Pinay's work, it's also been a major roadblock to putting out the kind of original content we want to, and that we believe our audience and community deserves.

Since day 1, we've been a completely independent organization fueled by passion for this community and its immense creativity, resilience and history. By backing Hella Pinay, you’re helping us reclaim the narrative and funding the belief that our creativity has value.

100% of any money donated will allow us to compensate our talented team for their valuable labor and create more sustainability around this work - as well as help continue publishing our biannual print magazine (which is expensive AF to produce tbh).

For check donations, please make them out to ‘Asian Pacific Islander Cultural Center’ with “Hella Pinay” in the memo line and include a return mailing or email address so we can send you an acknowledgement note. Checks to APICC should be mailed to the address below:

934 Brannan Street
San Francisco, CA 94103

💖💖💖 we appreciate you 💖💖💖

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